We have taken the difficult decision to not launch a 2021 Season Pass.
The Alton Towers Season Pass was launched in 2018 as an update on the Annual Pass, and offered outstanding value to theme park goers, with the opportunity to return as many times as you wanted during the Season for the price of a single walk-up day ticket. For two years, the Season Pass has been hugely popular with fans local and not-so local, and we are really grateful to our loyal passholders who have supported the Resort and returned time and time again.
However, among the many challenges that we’ve faced in 2020, one that’s really played on our minds is how we could deliver value for our Passholders when we were faced with long periods of closure, and then operating with significantly reduced visitor numbers. And that goes for our MAP passholders as well as Season Passholders. We know that many of you have found it frustrating, and that’s not something we want to repeat.
At the moment, we don’t know what restrictions we’ll be operating under in 2021, but for now we are planning for a season with continued social distancing and therefore continued capacity restrictions. And so we’ve decided not to launch a 2021 Season Pass at the moment with so much uncertainty ahead. We will review this throughout the next few months and keep you posted with any further developments.
What we can assure you of, with complete confidence, is that Alton Towers will come back fighting in 2021, with a fantastic new attraction to launch and a calendar of brilliant events that we know we can operate in a safe way. And of course, we all hope that by the Summer the country will have returned to something approaching normality.
So please keep checking our website for any future news on passes. Take care and we look forward to seeing you back at the Resort soon.